Our Do GUD Promise
Every order helps support organisations doing genuinely good things for people and the planet.
At checkout, you’ll be able to choose where your donation goes, on us.
Because having a moral compass, and buying a bikini shouldn't be mutually exclusive.
Designed to make you hotter. Not the planet.
Every fabric we choose contains at least 70% recycled fibres, including the lining. The inside deserves just as much thought as the outside.
Then it’s over to the people who bring it all together: small, female-run manufacturing teams, with fair pay and working conditions that go beyond local requirements.
There’s care in every piece. And care for the people making it.
Even the bits you don’t keep.
Your bikini gets a place in your wardrobe. Its packaging probably won’t.
So we’ve thought about that, too. Compostable packaging, right down to the hygiene liner. Recycled tissue paper and swing tags.
All part of the same idea: the details matter.
We like our bikinis on you. Not in landfill.
We make our pieces in small runs, keeping quantities considered and restocking when you want more. Since starting GUD Swim, we’ve never thrown away a bikini.
And we intend to keep it that way.
